Advanced Programme in Digital Marketing (APDM)
The Six Months advanced digital marketing training course is designed for College students who want to learn effective career oriented skills, experienced employees who are looking for alternative career options, students with good learning attitude. majorly being Search Engines / Social Media Sites.
Category
Digital Marketing
Duration
6 Months
Total Modules
72 Modules
Fees
INR 60,000+GST
Course Description
The Six Months advanced digital marketing training course is designed for College students who want to learn effective career oriented skills, experienced employees who are looking for alternative career options, students with good learning attitude. This purpose of this digital marketing training courses to deliver in depth knowledge of each and every topic / concept, tools to the students. Most seo training institutes focus on Google seo only, but at Advanced Institute of Digital Marketing, we train our students about all the marketing tools that help in establishing a brand on all the search engines, including, Google and non-Google search engine optimization packages too. And we train our students on various features of all the Social sites and most importantly the Dos and Don’ts of these social media platforms. The duration of the program is Six Months’ classroom sessions with 2 hours’ classes three days a week. After completing this search engine optimization training course you’ll receive a seo training certification. And you’ll have the insight and abilities to plan and execute a successful digital marketing strategy to promote any kind of product, service or brand online.
Topics Covered
- Introduction of Digital Marketing
- What Are Website?
- Search Experience Optimization (SXO)
- Digital Marketing and SEO Basics
- WordPress CMS with HTML/CSS Basics
- Google Webmaster Tools or Search Console (GWMT)
- Keywords Research and Analysis
- On-page Optimization
- Off-Page Optimization
- Penguin Recovery Process
- Reports and Management
- Website Monetization (Part 1)
- Website monetization (Part 2)
- SEO tools operations and Management
- SEM overview
- Pay per click overview
- Ad writing Techniques
- SEM Management (Other Opportunities)
- Campaign Management
- Reporting and Analysis
- Introduction to Social Media
- Facebook Marketing
- Facebook Advertising
- Twitter Marketing
- YouTube Marketing
- LinkedIn Marketing
- Instagram Marketing
- Pinterest Marketing
- Quora Marketing
- SlideShare Document Marketing
- Social Media Management Tools
- Overview and Background of Web Analytics
- Introduction to Google Analytics
- Reports in Google Analytics
- Custom Reporting
- Advanced Segmentation
- Understanding Filters in Google Analytics
- Goals in Google Analytics
- Funnels in Google Analytics
- Google Tag Manager
- eCommerce Tracking And Reporting
- Virtual Pageviews
- Event Tracking
- Custom Dimensions and Metrics
- Introduction to Paid Advertising
- Introduction to Google Ads
- Pay Per Click Campaign
- AdGroups and Keywords Setup
- Ad Formats and Guidelines
- Google Ads Auction and Bidding
- Ad Extensions
- Conversion Tracking
- Campaign Reports Analysis
- Display Ads Campaign
- Remarketing Campaign
- Video Marketing with YouTube
- Shopping Ads Campaign
- Mobile Marketing Campaign
- Google Ads Tools
- Bing Ads
- Google Ads Express
- Understanding eCommerce Marketing
- Email Marketing Strategy
- Build your Email List
- Inbound Marketing
- Fundamental Of Affiliate Marketing
- Content marketing
- Mobile Marketing
- Marketing Automation
- Video Marketing
- Live SEO Project
- Case Studies
Tools We offer
Certificates We Offer
Along with the institute’s academic certification we offer a bundle of external certification to our students who enrolls.