Professional Programme in Digital Marketing (PPDM)

The three-month Professional Digital Marketing Course in India focuses upon various aspects and tools of Digital Marketing; tools that are used to promote any product on various platforms on internet, majorly being Search Engines / Social Media Sites.

Category

Digital Marketing

Duration

3 Months

Total Modules

36 Modules

Fees

INR 30,000+GST

Course Description

The three-month Professional Digital Marketing Course in India focuses upon various aspects and tools of Digital Marketing; tools that are used to promote any product on various platforms on internet, majorly being Search Engines / Social Media Sites, such as, Facebook, Twitter, Linkedin, and Myspace, etc.. The duration of the program is Three Months with 2 hours’ classes thrice a week. It gives a scope for students to learn, practice and make the most of the knowledge shared during the classroom sessions.

This professional digital marketing course is especially for College students, who want to learn effective career oriented skills, experienced employees who are looking for alternative career options and for students with good learning attitude. After completing the best internet marketing training program by AIDM you will get a degree in digital marketing. And then you can pursue a fulltime job of a Digital Marketing expert in any professional internet marketing company.

Topics Covered

  • Introduction of Digital Marketing
  • What Are Website?
  • Search Experience Optimization (SXO)
  • Digital Marketing and SEO Basics
  • WordPress CMS with HTML/CSS Basics
  • Google Webmaster Tools or Search Console (GWMT)
  • Keywords Research and Analysis
  • On-page Optimization
  • OffPage Optimization (Link Building)
  • Penguin Recovery Process
  • Reports and Management
  • Website Monetization
  • Overview of Social Media Marketing
  • Social Networking and Bookmarking
  • Creating Blogs for Social Media Branding
  • Utilizing Groups & Question Answers Communities
  • Really Simple Syndication (RSS)
  • Facebook Optimization
  • Twitter Optimization
  • LinkedIn Optimization
  • YouTube Optimization
  • Pinterest Optimization
  • Social Media Tools
  • Management and Report Tracking
  • Overview and Background of Web Analytics
  • Introduction to Google Analytics
  • Reports in Google Analytics
  • Introduction to Paid Advertising
  • Introduction to Google Ads
  • Pay Per Click Campaign
  • Email Marketing
  • Fundamental Of Affiliate Marketing
  • Content Marketing
  • Mobile Marketing
  • Video Marketing
  • Case Studies and Q&A

Tools We offer

Certificates We Offer

Along with the institute’s academic certification we offer a bundle of external certification to our students who enrolls.

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